Scribble builds EFT a rock-solid brand and marketing foundation—from the ground up

Rich Porter knows a lot about the value of a strong foundation. A geotechnical engineer at New Hampshire-based Engineered Foundation Technologies (EFT), he’s a premier provider of specialty foundation engineering and repair services to commercial and residential property owners in New Hampshire, Massachusetts and throughout New England. So when EFT embarked on a rebranding initiative in spring 2009, one of EFT’s first orders of business was to line up Scribble Creative Group to build a foundation for the company’s marketing.

“Scribble created all our branding when we changed names in 2009, and today EFT has the best branding in the industry,” says Porter.

Scribble builds strong identity for cornerstone of EFT marketing

A strong corporate identity is at the cornerstone of any solid marketing foundation. Scribble approached the EFT rebranding effort from the ground up, collaborating closely with EFT to develop a new corporate logo and tagline. Next came new stationery and a series of brochures to reflect the company’s fresh image; and help EFT make a consistent, polished impression at every touch point.

When it came time to renovate the EFT website and create a new one to meet search engine optimization objectives, Scribble had already laid the groundwork for the company’s online look and feel.Screen shot of EFT website

EFT benefits from “Cadillac” of web content management—and more

An entrepreneur with a solid understanding of effective website marketing, Rich had several goals for the company’s new and upgraded websites. Not only did he require them to look professional and communicate clearly, he also wanted top search engine positioning and the control for an EFT office employee to easily manage the content of the website.

In all these areas, Scribble hit the ball out of the park. “In Scribble’s content management solution, I’ve got the Cadillac of website management,” says Rich. “Google consistently ranks my sites in the top 4, and it’s unbelievable how easy it is to make changes. My websites look so good, people from all over the world call me to ask if EFT offers franchises.”
What’s around the next turn for EFT?

If it involves marketing, EFT plans to take Scribble along for the ride. “Scribble is the best I’ve ever worked with. I’d definitely work with them in this capacity again.”