Digital Marketing For Small Businesses
Digital marketing for small businesses is Scribble Creative Group’s specialty. We put people first, and we offer the best-in-class service to our clients. If you’re looking for high-quality digital marketing services to grow your small business, then look no further than Scribble Creative Group.
Our digital marketing is highly-customized work and every plan we create will be different from the last. Yours will be tailored to your specific needs and budget and could include a mixed strategy of improved user experience, SEO, and Google Ads management to name a few. Either way, we’ll get your web site ready for big growth!
A Winning Digital Marketing Methodology
Our digital marketing method maximizes your brand experience and exposure to your target audience through a series of continuous, proven techniques which include website experience, content strategy, SEO & Google Ads management, online reputation management, and data analysis.
What is Digital Marketing?
Digital marketing is a term used to describe the use of digital technologies, such as websites, social media channels like Facebook and Twitter or Google AdWords. The goal is one-to-one communication with a consumer in order to enhance that person’s experience and provide them with information about products or services they might be interested in. Digital marketing can also involve pay-per-click campaigns (Google Ads), email marketing, and search engine optimization.
I have worked with Craig and the Scribble team for the last decade with great results! They really know small business marketing and have that personal touch unlike bigger SEO companies. I get to work with Craig (the owner) personally on projects and diving into what digital marketing services would work best for our industry & market.
Digital Marketing Services
We offer a range of digital marketing services, including digital marketing strategy, web design and development, SEO consulting, social media marketing, content marketing, pay-per-click, email marketing, video marketing, online reputation management (ORM), and more. Our customized approach allows you to promote your business in the best possible ways to fit your budget.
Digital Marketing Strategy
A digital marketing strategy is the step-by-step plan that helps you figure out how to integrate digital marketing into your business with a series of actionable steps.
To define your digital marketing strategy, we’ll ask lots of questions. What are the goals for your business? Who is your target audience and what do they care about? What product or service can you offer to meet a specific need that someone in your target group has right now?
A digital marketing strategy includes three main areas of focus:
- Audience and Keywords
- Content Strategy
- Technology Platforms
Audience and Keywords: We will identify the people in your target audience, what they care about now, and how to reach them where they are online.
Content Strategy: A content strategy is a plan that outlines the content you’ll create and post, where it will be hosted on the web, and how often it will be posted to keep your audience engaged.
Technology Platforms: We can help you understand which digital marketing platforms are best for different aspects of your business and we can find a way to integrate each platform seamlessly into your digital marketing strategy.
Why Google is Integral to Your Success
Google dominates the internet search space owning over 67% of the US search engine traffic. This means that your website needs to rank high in Google’s search results to get more eyeballs on it and turn those visitors into customers.
A website is the virtual storefront of your business. It’s where people will come to find you and learn all about who you are, what you offer, and how they can buy from or work with you.
Website Development: We design websites built to perform in the search engines from the ground up. What does this mean? It means that we build your website with the capability to rank high in Google.
Website Content: We develop sophisticated content using entities and latent semantic indexing (LSI) techniques to generate search engine results. This means that your website content will stand a much better chance at ranking higher in Google and get you more web traffic from a stronger SEO strategy.
Latent Semantic Indexing is a way of using words to create connections between similar content. The more connections your content has, the stronger the ranking signal is to Google.
SEO stands for ‘search engine optimization’. It is the process that optimizes your website’s content to better perform in the search engines. It includes keyword research, on-page SEO optimization, and off-site SEO.
Social Media Marketing
Grow your business with the right exposure on Facebook, Twitter and other important social media platforms
As a business owner, you are probably managing your own social media channels. You’re posting on Facebook and Twitter every day, responding to customer feedback, answering questions from potential customers and so on. This is exactly what we encourage, because only you know how to best communicate with your target audiences. We show you how to streamline your posts and make them more effective for your digital marketing strategy.
Engaging with the right audience starts with attracting them to your website. We’ll help you create relevant, high-quality content that provides value to your target audience and gets them to subscribe.
Our content marketing tactics are powerful. We first establish what your best keywords are, the top ranking web pages for those keywords, and then build a strategy to outperform those pages.
These techniques include some of Google’s latest algorithm updates, such as entities and LSI content.
We use all of our digital marketing expertise in this part of the plan––and promote it effectively––so you can focus on what you’re best at.
Pay-Per-Click (Google Ads)
Pay-per-click, also known as PPC, is a digital marketing strategy that helps you get digital ads in front of the people who are looking for them. Our PPC team will pinpoint the best keywords for your company and run an efficient campaign that will save you money and increase your exposure.
An effective email marketing system keeps your customers coming back for more. We design emails with engaging content to keep your customers interested and use targeted mailing lists of people who are most likely to buy from you again.
We’ll get your video marketing up and running. We create videos that tell your story in a dynamic way, with custom branding to make sure you stand out from the competition.
Online Reputation Management
Online reputation management is the strategic process of crafting a positive online presence for your brand or business . It takes a lot to cope with and try to control all digital impressions that can influence how potential customers see your company.
We’ll help you create content strategies, monitor social media channels for mentions of your business, and take corrective action when necessary so you can stay abreast of what’s happening in your brand’s digital world.