Local SEO Services & Google Maps Marketing
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What is Local SEO?
Local SEO is the process of optimizing and managing select digital profiles for optimum visibility in order to maintain high rankings in Google Maps, Google Ads, and organic search results.
What is Google Maps Ranking?
Google Maps ranking is a Google-driven form of digital advertising which promotes your business in your geographic sales region using your Google My Business profile (Google Business Profile).
It’s the process of using Google Maps to make your business easier to find. It can be very beneficial for local businesses with limited visibility.
Local SEO services is also about positioning, not just that of your business – if used correctly and strategically, Google Maps can play an important part in your digital marketing strategy.
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How Does Local SEO Services Work?
Local SEO services relies on Google’s algorithms to place your business geographically in Google Maps and display your website in search results when your audience searches for your offerings.
There are two types of Google Maps listings – Location-Based Google Maps Results and Google Maps Ranking Results.
Location-Based Google Maps Results
With Location-Based Google Maps Results, Google will only display Google Maps listings (3-pack listing with map and pins) that are within a certain distance of the location being searched from.
Searchers find these results very useful because they appear at the top of the search page and list the 3 closest businesses with a star rating, number of reviews, and contact information.
Having your business listed in these local search results can greatly increase your visibility, and thus, the number of leads you receive.
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Google Maps Ranking Results
Google Maps Ranking Results displays results in much the same way––with a map, pins, and 3 listings; however, the order is based on reviews and how well-optimized a business’s Google My Business listing is.
This is where Google Maps SEO can make a huge impact for a business. A well-optimized and maintained Google My Business listing can greatly expand your business exposure.
The following are standard optimization methods Google will reward with better rankings:
- Create and maintain Google My Business page(s) for your business, including company address, phone number, hours of operation, types of services offered, and/or products available
- Support Google Maps SEO by adding photos to the listing that provide high-quality visuals depicting what you do
- Add complete content (including text descriptions and links to social media pages if desired) in order for Google’s crawlers to index them properly so they can be found more easily on search engines like Google
Advanced Google Maps SEO Services
Our advanced optimization services have been developed over decades of studying and testing Google’s algorithm.
While other digital marketers are guessing and implementing standard methods of optimization found online, we are taking Google Maps SEO to a higher level with our research.
If you’re looking to grow your business with Google Maps SEO and better target your audience consistently, Contact Us today to learn more about our Google Maps SEO services.