Moo’s Place Logo Design & Tagline Development

Client: Moo’s Place
Project: Logo Design & Tagline Development
Details: Moo’s Place is a family-owned ice cream business with two locations in southern NH. Voted “Best of NH” by New Hampshire Magazine 16 years in a row, their homemade ice cream, cakes, and cool drinks are second to none. 

“We couldn’t be more happy with our new logo. You guys did a great job giving our ice cream brand a huge facelift! Christy and I were especially impressed with how you evolved our old logo into the new one without losing recognition. We now feel our image matches the quality of our product!”

Steve LaRocca – Owner

Moo’s Place Old Logo

Although their product was a hit, their marketing needed help. The owners reached out to us in 2013, knowing they needed help but didn’t know where to start.

After doing our research and learning about their company, our professional view was that their identity didn’t match their high-quality product and a logo re-design should be their first focus.

Our goal was not to re-invent the wheel since we wanted to retain brand recognition.  Instead, we created a more sophisticated image with an updated color palette to match the decor of their shops while maintaining the whimsical nature of the brand. A tagline with fun hoof prints as quotation marks was also added to showcase their popularity in NH.