TSR™ Small Business Outsourced Marketing
Client: TSR – Trenchless Sewer Repair
Project: Small Business Outsourced Marketing
Details: Promoting new technology can be challenging for any small business. That is just what TSR™ was faced with when they contacted us years ago. The owner, Richard, is a successful business owner with 30+ years’ experience in the sewer drain business. He was faced with the challenge of generating business for trenchless pipe repair, a service not necessarily new to the industry, but a foreign concept to most home and business owners.
“We hired Scribble Creative Group four years ago to help us with our small business marketing needs. They designed our logo, provided photography services, built our website, helped us improve our Google Reviews and managed our Google Ads campaign. They do an excellent job for us and I would recommend them to any small business owner looking to greatly improve their marketing.”
Richard Peters – Owner
Our solution started with creating a new name for his business that spoke to his target audience, TSR – Trenchless Sewer Repair, and an identity that helped depict the solution provided—a pipe within a pipe.
Richard had a small fleet of four vehicles that traveled all throughout New Hampshire and Massachusetts daily. To take advantage of these “traveling billboards,” we designed brightly-colored vehicle wraps to effectively demand attention. The next step was to increase TSR’s local SEO and brand awareness, which involved creating and optimizing their Google My Business listing. We then created tools that made it easy for Richard and his employees to request positive Google Reviews from happy customers after each job.
Rounding out our strategy, we captured the essence of TSR’s brand in a photoshoot and created a website that effectively promotes their capability and trustworthiness. Their numerous 5-star Google Reviews scroll across the home page and all service pages, ensuring prospects they have found a credible sewer repair company.
With a glowing website, a digital marketing campaign was needed to drive customers to it. We established and managed a Google Ads campaign for TSR that outperforms all their competitors in the region. Their small business now has more steady work than they ever thought possible.